Search engine optimization is not a one-off process. It takes time depending on the competition. If you are looking to rank for a serious keyword which falls under some particularly hard competition, you ought to know that it might even take a year to beat the competitor. However, throughout this time, you are also getting the perks of exposure and getting leads to your business.
There are a lot of things that have to be done as part of the process. Content distribution, link building, on-site and off-site optimization – all of these are required in order to make your website compliant to the requirements of Google and, hence, enhance its overall standing and positioning. This is undoubtedly something that you should take into serious consideration.