Constant exposure is one of the most prominent benefits of SEO. When you get your website ranked for a certain keyword, you will get perpetual exposure for no additional cost whenever someone searches for said keyword. This is also something which brings qualified leads, which is pretty much the next benefit.
A qualified lead is a person who is already readily interested in what you have to offer – that’s why he is searching for it. The toughest part is handled – you’ve captured a person who is a lot more likely to make a purchase decision.